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Expertise for Exposure

2-day Intensive program

Are you ready to put yourself out there as a thought leader in your space by being on podcasts and panels, speaking at conferences and events, and writing guest blog posts for well-aligned communities, but don’t know where to start? Or, have you been doing that but just aren’t seeing the ROI you were hoping for?

In this 2-day intensive, you’ll work 1:1 with Baily to effectively weave together your personal story + professional expertise + CTA, learn how to pitch + advocate for yourself to partners, events, and content platforms, set quantifiable success metrics so you can measure + evaluate ROI for each opportunity, and leave with the templates, tools, and strategy necessary to pull it all off.

in the last 5 years I’ve:

Spoken at 66 conferences and events

Been interviewed on 33 podcasts

Taught 29 webinars

Been interviewed for quotes in articles 15 times

Been an Emcee/Panel Moderator 13 times

Written 11 guest blog posts

That’s over 160 times that I've been able to get in front of someone else's audience to share my story, knowledge, and CTA (call to action) in exchange for promotion, or as I now refer to it - "Expertise for Exposure". Every single client I’ve ever had has come from one of the above opportunities, and it’s still the primary way I market my business.

But don’t get it twisted - this strategy wasn’t always as beneficial to my business as it is today. I made A LOT of mistakes in the early days, from not having a solid CTA (people are inherently lazy, you have to make it SUPER easy for them to connect with you after every gig) to not asking for measurable promotion from my partners (“exposure” is only valuable if you’re being promoted properly.) Back then I was just excited to be asked to speak or be on a podcast, so I did a very poor job of advocating for my needs in return (or as I now call them, my "Asks".) I was just happy to be asked to the dance, I didn't care that my date was late to pick me up with a busted corsage, took me to McDonald's for our fancy meal, and refused to dance or take one of those cheesy couples photos.

Tell me if this sounds familiar - you've been asked to be a guest on someone's podcast or speak at an event, and you're so flattered that you:

A) Don't question whether the audience is in your target demographic
B) Don't ask for anything in return because they’ve promised you “exposure”
C) Don't have a clear call to action that leads people to connect with you further
D) Walk away feeling like it was fun, but not the best use of your time 
E) All of the above ✔️

When you give of your (very limited) time and share your knowledge and experience for a partner's community, but don't receive the measurable promotion necessary to measure any sort of ROI for that opportunity, it can lead to bitterness about the whole operation. Once I realized that was happening for me, I devised a plan to start making these "Expertise for Exposure" gigs work FOR me. This strategy has become the #1 way that I've grown my email list, social following, Facebook community, and podcast subscribers, and it's how I've attracted clients who already feel like they know me by the time they come 'a knocking at the Baily Hancock HQ door. 

Some of the most common questions I get from clients are:

  • How do I get asked to be a guest on podcasts and where do I find speaking gigs?

  • How do I make the most out of the opportunities coming my way?

  • How do I know when to say yes or no to an opportunity?

  • What should I be asking for from my partners when I'm speaking/teaching for free in exchange for promotion?

  • How do I establish myself as a thought leader in my space?

  • How can I pitch myself in a way that will make the person I’m reaching out to want to say yes?

Lucky for them (and you!), I have the answers to those questions.

I want you to feel confident putting yourself out there as a damn expert (because you ARE an expert in your business!) to gain credibility through collaboration and grow your community with people who feel like they *get* you before they ever even download your lead magnet. Imposter Syndrome be damned - you don't need another 5 years to feel "ready", the time is now.

Program Details

WHO is THIS program FOR?

people Who:

  • Basically are their product: Consultants, Coaches, Strategists, Creatives or anyone who’s responsible for finding new clients or growing their community and are looking for a new way to do that

  • Are looking to grow their influence and establish themselves as a thought leader in their industry

  • Have done some speaking/podcasts/guest posting but haven’t seen the ROI they were hoping for and want to make sure they’re making the most of each opportunity

  • Want to start using speaking/podcasts/guest posting as a way to gain organic and ongoing exposure for their business but don’t know where to begin

  • Value their time and wanted to start doing all of this yesterday

How will this work?

  • We’ll meet virtually for two 3-hour sessions held within the same week (no more than 2 days apart)

  • In the week leading up to your sessions, you’ll receive some pre-work to complete so that every minute of our time together is maximized

  • Our sessions will be recorded (both video and audio) so you can re-visit the content later if you’d like

  • You’ll receive a Google Drive folder with all of the templates, tools, and documents we create together

what will we cover?

  1. Your Intentions + Goals + Success Metrics

  2. Your Asks + Gives

  3. Your Story + Expertise + CTA

  4. Partner Hunting + Outreach

  5. Your Digital Assets

  6. Nailing the Gig + Amplifying your ROI

what will I learn?

  • How to effectively weave together your personal story, your professional expertise, and your call to action into an engaging and captivating narrative that you can share across multiple media platforms (video, audio, and written content)

  • How to advocate for yourself with partners and set quantifiable success metrics so you can evaluate each opportunity's ROI and not waste your time or be taken advantage of 

  • A strategy for finding + pitching yourself for Expertise for Exposure opportunities, such as podcast appearances, guest blog posts, speaking/teaching engagements, etc. 

What will I get?

  • Expertise for Exposure Playbook

  • Brand Assets Kit

  • Media Kit

  • Partner Database

  • Expertise for Exposure Tracking Sheet

  • Email Templates

  • Recommended Tools + Platforms List

    …all fully customized for you and your business

why expertise for exposure?

Growing a business can feel super hard, especially if you're a team of one like me and so many of my clients. If you're doing your damnedest to grow your email list, Instagram following, and community but finding it to be easier said than done, I FEEL YOU.

When I left my day job back in October of 2016, I had no idea how I was going to get the word out about what I had to offer (hell, I was still figuring out exactly what it was that I had to offer!) I felt incredibly overwhelmed with the idea of having to learn how to do Facebook promoted posts or master SEO to up my Google rankings or any other digital marketing tactic for that matter.

So I did what I know how to do best - I tapped into my network/community and began finding ways to get myself in front of well-aligned communities of people who could become my clients and future fans. I thought long and hard about what topics I could talk about based on my knowledge, experience, and interests, and made sure everyone around me knew that I was willing and available to speak, teach, guest post, be a podcast guest or panelist for their communities in exchange for exposure for my business. (Click here to get the outreach email template that I use to reach out to potential partners!)

After spending the last 5+ years working one-on-one with over 75 amazing solopreneur clients helping them craft a collaboration strategy to grow their businesses, I realized that the most effective way they could accomplish that with the least amount of money was to share their expertise in exchange for exposure, exactly as I had done to grow my business.

The simple fact is, people buy from people, not companies. They fall in love with brands when they feel connected to the person behind the brand. When you can tell your story and share your knowledge in a way that provides valuable content while also gaining exposure and credibility for your business, you'll grow your following and attract customers who not only want to buy what you're selling, but who are also invested in your success as an entrepreneur. 

It's time to stop hiding behind your brand and show the world who you are. Your story is worth sharing, and your message, when shared authentically, will attract more future fans than any promoted post ever could. I've used this strategy for myself for years, now I'm excited to start helping the talented, brilliant, successful people all around me find their voice and discover the perfect channels to share it with.

WHAT DO PAST CLIENTS HAVE TO SAY?

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“Baily showed up to each call ready to take on whatever challenges lay ahead knowing that we would overcome it together. She saw obstacles as opportunities and made sure to pump me up while challenging me to continue digging deep. She knows her stuff and isn't afraid to apply any piece of knowledge she has collected over her vast years of experience to me, my story, and my business.

Starting from scratch can feel extremely overwhelming but Baily created an unbelievably clear and creative outline for how to best move through the necessary steps to gain clarity and ensured that all of the pieces connected absolutely perfectly. Working through her process felt like a baking show where every ingredient was already measured and set out for you so all you had to do was toss it all together. After a few sessions together I began to pick up on the lens Baily saw the world through - endless and exciting. With each call, I was feeling more confident about what I had to offer and more energized to go out there and share it with the world.

I would recommend Baily and her programs to anyone who wants to take their business to the next level or anyone who wants clarity on what they have to offer and how to best make the connections. She empowers you to be proud of your story, she educates you on how to best break down your statements and she pushes you forward to take the first step in trying it out.”

- Jennifer Silvershein Teplin, Founder & Clinical Director at Manhattan Wellness

“Working with Baily was a turning point in my career. I met her years ago, and have always been drawn to her energy. When looking to expand my business and reach as an expert in my industry, I knew she was my gal. Her Expertise for Exposure program was the catapult to new partnerships, exposure on blogs, and introductions to fellow creative entrepreneurs.

Baily’s excitement for my growth kept me motivated and the accountability forced me to get sh*t done. I'm grateful for her interest in my story and for helping me package it in the most interesting and appealing way to both my clients and potential partners. It's the deep work that allowed me to show up as my truest self, and I've seen the reward of that not only in exposure, but also monetarily. Thank you, Baily!”

- Molly McCauley, Wedding Photographer | Mentor | Visual Brand Curator | Idea Igniter

“Today collaboration is more important than ever. Baily saw this and became the leading expert in "Collaboration Consulting" - literally inventing the field. She has thoughtfully curated a framework and a community around connecting people to increase their impact in the world. She is a gem.”

- Anne Johnston, Managing Director & Wealth Advisor at Created Wealth Advisory

"Until I met Baily, I had no collaboration strategy. Hadn’t even combined those words. Baily took the lid off my thinking and helped me align the why, the what, and the how of leveraging my relationships more strategically, so that all parties win. This was always my philosophy, but I was clueless about execution. Thanks to Baily, I can more fully and profitably live one of my taglines: banish the solo in solo~preneur.

Baily is a delight to work with. She is energetic, positive, knows when to kick your tail and when you need a hug, and honors each conversation wholeheartedly. I recommend her and her work without reservation or hesitation. If you want a lift in business results and deeper relationships, hire Baily. If you get a chance to work with her, jump on it. You’ll be happy you did. I know I am!”

- Tom, DiamondMind Enterprises

"Baily is a source of seemingly endless ideas and solutions for her clients. I came to her with lots of concerns and fears about collaborations and making my business more visible and left with more confidence and evidence that I can take my efforts to the next level."

- Jess, Backbone Creative

“As one of the very first few students for Baily's Expertise for Exposure offering, we worked together at a time long before I had my brand and concept developed. This made for quite a conundrum for us both, but I knew inherently that whatever direction I would go that working with Baily would guide me in exactly the right direction every step of the way.

Given this, our time together was so valuable in that I found ways to think about my offering that I hadn't given consideration to. I strongly believe it takes a village to create/raise something beautiful from the ground up. Baily's offering supports this in possible ways and as I can clearly attest, you don't necessarily need a strongly defined brand/product/service to put her know-how to good use within your business.

I would highly recommend working with Baily to all levels of entrepreneur, from evergreen pre-conception to full-fledged business owners everywhere, as there awaits a wealth of all the possibilities for expansion and truest collaboration.”

- Claire Van Holland, Principal at The CV Ledger, Inc.

“Working with Baily added value to my business beyond the monetary value that came from our first paid brand partnerships. Her process started with getting to know me, my business, and the vision I had for it. In challenging my assumptions, she brought the clarity necessary to confidently bring our business to potential partners. In addition to developing the strategy and creating the procedural structure, Baily also leveraged her expansive network to start our first conversations – conversations that eventually led to a successful launch to our partnerships program. Outside of this, Baily continues to champion my company as an ally in our success. For all of this, me and my business are extremely grateful. ”

- Elizabeth, Do The Good Stuff

“Baily empowered me to rethink my preconceived notions of being an entrepreneur, and was an excellent guide on how to carve out an authentic to me path. She also equipped me with a tool-kit for how to create effective, meaningful collaborations. I loved working with her!”

- Salima, Live Fully with Salima

“I can't recommend Baily enough. She packed so much valuable information into such a succinct and organized package. Of all the people I've hired to help me with my business, Baily was by far the most value for the price. I still constantly refer back to our work together to inform my business's PR and marketing decisions. Highly recommend.”

- Mallory, Manifest Box

“Baily is hands down the best investment I have made in my business. I worked with Baily over a 4-week engagement. As a Collaboration Consultant, over this period of time, Baily was able to help me fine tune my target market, clarify my message and my offerings, identify specific people and organizations who would be ideal to collaborate with, and draft messages to do outreach for specific types of connections and collaborations. Not only that, she supplied me with tools and techniques to keep all this organized so I can be productive and effective with my time and efforts moving forward. 

And effective it has been! Within 3 weeks of working with Baily, I generated 2 new clients, was invited to be a guest blogger and a podcast guest; and by simply reaching out and asking, was introduced to 3 more potential clients. Outside of all the content and quantifiable measures mentioned above, Baily is also a dream to work with. She is direct yet approachable, open and completely on your side. I am now not only equipped with the tools I need for success, but also the confidence!”

- Van, Worksmart